Tracy Ulin
Tracy Ulin

Hi! This site is in progress.

In the meantime, here's how I approach digital work and a sample of projects I've worked on as a manager and a contributor.

Samples

Management

Designing for Trust: Delivering on our brand promises

  • Company: Kickstarter

  • Role: Head of Product Design

  • Objective: Identify opportunities to increase trust between Kickstarter and its community of Creators

  • Goal: Refine and strengthen visual and verbal design standards

Developing Empathy & Awareness: Fostering connection, deep listening and collaboration for remote teams

  • Company: Ancestry

  • Role: Sr. Manager, Search, Person Page and Content Experiences

  • Objective: Ensure distributed teams stay connected while working remotely.

  • Goal: Create environments and provide tools for each designer so they stay engaged and create the best work of their careers.

Stories Beyond the Record: Personalization with AI and content found in 30 billion genealogy records

  • Company: Ancestry

  • Role: Sr. Manager, Search, Person Page and Content Experiences

  • Objective: Develop a strategy to remove friction points between genealogy records and customers creating their families' histories.

  • Goals: Prioritize scalable paths where AI can easily facilitate; identify tools to increase comprehension and decision-making abilities.

Craft

MVP Service Design Challenges: Identifying and resolving service gaps in final weeks before launch

  • Company: Ten-X

  • Role: Director of CX Content

  • Objective: Ensure continuous delivery of service and brand promise through MVP launch

  • Metric: 100% contact within 24 hours and Agent match within 48 hours

Expanding Engagement for Local Experiences: Stacking deals within physical proximity

  • Company: Groupon

  • Role: Sr. Manager, Content Design

  • Objective: Show local and short-distance travelers personalized deals that build upon their existing Groupon

  • Metric: Increase additional purchases by 15%

Content Design & UX Writing: A sampling of outputs as an individual contributor

  • Ten-X: MVP consumer app; conversational design for chat bot

  • Groupon: Micro copy for traveler notifications

  • Deem: Driver Booking UI copy

People

People are the beating heart of product design. Their insights, creativity and real-world activities are guideposts for user-centered experiences.

I've managed teams ranging in size 3-20 and variety: Product designers, UX writers, Research, Operations and Translation. For all, my management style is rooted in deep listening, situational awareness and consistency. And always with this goal in mind:

Meet people where they are.

Processes

Consistent ways of working and systems thinking give teams the frameworks for clarity, efficiency and effectiveness.

With rapidly changing technologies, the ability to experiment, fearlessly collaborate and execute flexibly relies on transparent, intentional processes and standards.

This approach reduces risk, optimizes cost-effectiveness and leads to outcomes that focus on customers and drive business.

Product thinking brings a strategic mindset to design. We solve by focusing on real user problems that align with business goals.

It emphasizes outcomes over features, ensuring each design decision adds value and contributes to a coherent, purpose-driven product experience.

Meaningful and adaptable as our customers look to us to simplify the complex as quickly as our technologies evolve.

Products

Approach

Get in touch

Need specific examples of work or just want to reach out? Send a note here, or find me on LinkedIn or BlueSky!

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