Hi! This site is under construction.
Meantime, take a look at how I approach creating great experiences and a sample of projects I've worked on as a manager and a contributor.
Samples
Management
Designing for Trust: Delivering on our brand promises
Company: Kickstarter
Role: Director, Head of Product Design
Objective: Identify opportunities to increase trust between Kickstarter and its community of Creators
Goal: Refine and strengthen visual and verbal design standards
Developing Empathy & Awareness: Fostering connection, deep listening and collaboration for remote teams
Company: Ancestry
Role: Sr. Manager, Search, Person Page and Content Experiences
Objective: Ensure distributed teams stay connected while working remotely.
Goal: Create environments and provide tools for each designer so they stay engaged and create the best work of their careers.
Stories Beyond the Record: Personalization with AI and content found in 30 billion genealogy records
Company: Ancestry
Role: Sr. Manager, Search, Person Page and Content Experiences
Objective: Develop a strategy to remove friction points between genealogy records and customers creating their families' histories.
Goals: Prioritize scalable paths where AI can easily facilitate; identify tools to increase comprehension and decision-making abilities.
Craft
MVP Service Design Challenges: Identifying and resolving service gaps in final weeks before launch
Company: Ten-X
Role: Director of CX Content
Objective: Ensure continuous delivery of service and brand promise through MVP launch
Metric: 100% contact within 24 hours and Agent match within 48 hours
Expanding Engagement for Local Experiences: Stacking deals within physical proximity
Company: Groupon
Role: Sr. Manager, Content Design
Objective: Show local and short-distance travelers personalized deals that build upon their existing Groupon
Metric: Increase additional purchases by 15%
Content Design & UX Writing: A sampling of outputs as an individual contributor
Ten-X: MVP consumer app; conversational design for chat bot
Groupon: Micro copy for traveler notifications
Deem: Driver Booking UI copy
People
People are the beating heart of product design. Their insights, creativity and real-world activities are guideposts for user-centered experiences.
I've managed teams ranging in size 3-20 and variety: Product designers, UX writers, Research, Operations and Translation. For all, my management style is rooted in deep listening, situational awareness and consistency. And always with this goal in mind:
Meet people where they are.
Processes
Consistent ways of working and systems thinking give teams the frameworks for clarity, efficiency and effectiveness.
With rapidly changing technologies, the ability to experiment, fearlessly collaborate and execute flexibly relies on transparent, intentional processes and standards.
This approach reduces risk, optimizes cost-effectiveness and leads to outcomes that focus on customers and drive business.
Product thinking brings a strategic mindset to design. We solve by focusing on real user problems that align with business goals.
It emphasizes outcomes over features, ensuring each design decision adds value and contributes to a coherent, purpose-driven product experience.
Meaningful and adaptable as our customers look to us to simplify the complex as quickly as our technologies evolve.
Products
Approach
© 2025 tracyulin.com